Two other platforms are in this same space and hoping to catch up.One is Diandian, which could easily become the next "Tumblr of China." The number of registered blog users on Diandian has hit five million since its founding in 2010.Interestingly enough, Bill Gates easily has twice as many followers as Tom Cruise on Twitter (Gates with 7,215,994 and Cruise with 3,077,444), but Cruise has 4,231,919 followers on Weibo, one million more than Gates. After a fierce competition with Kaixin ( Renren has come out on top.Originally, Renren lost a lawsuit about its domain name — because it was so closer to Kaixin's.
This is why the following five social media platforms are worth watching.
Still, Renren managed to retain ownership of that url, which now re-directs to its site.
This move comes as Renren tries to expand beyond its predominantly student user base.
Part of its popularity can be attributed to the ability of users to include images and video, something Twitter is only now beginning to allow.
Today it’s the top platform for social discourse and a big driver for consumer activity. Just as American celebrities communicate with their fans via Twitter, Chinese celebrities depend on Weibo as a way to connect with their fans and drive popularity.
For most people, especially the younger generation, the Internet today is synonymous with social networks with over 90% of 14 to 29 year olds registered on them.